Ruby's Crew

Shop our new makeup collection.

I’m not just red, I’m Ruby Woo – the colour loved around the globe for my unmistakable hint of blue. Now without further ado...I’d like to introduce you to my all-new A-list crew. There’s finally plenty of me to go around, because my iconic red colour now comes in six finishes and textures that are ALL world-renowned. Each member comes dressed to impress in a limited-edition monochromatic outfit.

RUBY’S LIP
COLOUR
GUIDE

Find our iconic vivid-blue red
hue in the fan-favourite formula
(or two!) that’s right for you.

COMPARE BENEFITS

COLOUR PAYOFF

FINISH

RETRO MATTE
LIPSTICK

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Zero-shine matte finish

Intense full-coverage colour

12-hour wear

RETRO MATTE LIQUID
LIPCOLOUR

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Mattest-matte finish

Intensely saturated colour

8-hour wear

POWDER KISS
LIPSTICK

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Soft-focus matte finish

Lightweight, buildable colour

Immediate
and long-term
hydration

POWDER KISS LIQUID
LIPCOLOUR

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Weightless,
moisture-matte colour

Intense full-coverage colour

10 hours
of moisture

OUR WORLD-FAMOUS RED LIPSTICK –
NOW IN 4 FAN-FAVOURITE FORMULAS

There’s plenty of Ruby Woo to go around – because her iconic vivid blue-red colour
now comes in four formulas and textures that are ALL world-renowned.

RUBY WOO DONS
A NEW LOOK, TOO!

Each member of Ruby’s Crew comes dressed
to impress in a limited-edition monochromatic outfit.
Introduce your lips to every new texture
of our world-famous red Lipstick!

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RUBY WOO FOR YOU, AND YOU AND YOU!

Love our iconic vivid blue-red hue…but crave a little moisture – or prefer a liquid lip colour?
Ruby’s Crew has got your lips covered. Swipe right to meet every new member!

RETRO MATTE LIPSTICK
IN RUBY WOO
Iconic. Bold. Universally flattering.
Our most famous Lipstick icon – this mattest-
matte, vivid blue-red is known around the world
as THE universal red that radiates on everyone.
She’s a fan-favourite, a crowd-pleaser and a
supreme style statement – making her
our most famous red lipstick of all time.
POWDER KISS LIPSTICK
IN RUBY NEW
Stylish. Playful. Quixotic.
She inherited everything you love
about Ruby Woo: her colour, her energy,
her class – but of course, she added
her own soft touch of sass. It’s no surprise
that people can’t resist her:
She’s Ruby Woo’s on-trend little sister!
POWDER KISS LIQUID
LIPCOLOUR IN RUBY BOO
Energetic. Carefree. Magnetic.
Want a weightless kiss of everyday colour –
or crave an extra hit of hydration when
you’re hanging around the house?
Fall in love with Ruby Woo’s
moisture-matte spouse!
RETRO MATTE LIQUID
LIPCOLOUR IN RUBY PHEW!
Passionate. Romantic. Glamorous.
For those who prefer timeless glamour
to all-out flash, Retro Matte Liquid Lipcolour
always reigns supreme. Ruby Phew! puts
her own tantalizing twist on the classic
matte texture – so, get ready for your lips
to live the screen-siren dream!